Bus.Comm+at+work

English at Work, Leo Jones, Cambridge Univ. click here
 * Business Communication **


 * Your business communication is the communication process between you and each of: **
 * **Your Employer **
 * **Your Co-workers **
 * **Business Customers **
 * **External Supporters **


 * And in order to do your job efficiently you need to make an __effective business communication.__ **


 * What is an Effective Business Comm. ? **
 * It’s the comm. between you and people mentioned above in which both of you gain benefits , and <span style="background-color: #e69138; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">find solution <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"> for the ‘communication topic’. **


 * <span style="background-color: transparent; color: #ff0000; font-family: 'Comic Sans MS'; font-size: 14pt; text-decoration: none; vertical-align: baseline;">Why Effective Business Comm. ? **
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">**<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">You need to learn how to organize an effective communication with your employers. But why ?? Because you will know what is the best way to talk to them, so you would be able to transmit your idea or proposal better, and persuade them why its important and how it can bring value to the company, also they would understand it better too. So, they are likely to accept your idea, or at least, kindly deny it. On the other hand, when the boss hear his employees well and give them the chance to say their ideas politely and freely, they won’t be afraid to think and produce “ <span style="background-color: #00ffff; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">silly <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">”or unproductive ideas. **


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">**<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Co-Workers are people you live with at the company most of your day. So effective communication is very important so that you can understand each other and discuss ideas and problems in a comfortable and civilized way. when this happen, every employee will be happy and ‘ <span style="background-color: #00ffff; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Satisfied <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">’ with his work and colleagues, which motivates them to produce better and also ‘ <span style="background-color: #00ffff; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">More <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">’. **


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">**<span style="background-color: #b4a7d6; color: #000000; font-family: Arial; font-size: 14pt; vertical-align: baseline;">__Customers__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">: a big word! Since they are the main target that the company work for, and the main reason to make profit. Simply: you need to know how to <span style="background-color: #b6d7a8; color: #000000; font-family: Arial; font-size: 11pt; vertical-align: baseline;">__win__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"> the largest possible number of customers, and you will never be able to win any customer with a tough personality!! You have to learn how to communicate with them <span style="background-color: #b6d7a8; color: #000000; font-family: Arial; font-size: 11pt; vertical-align: baseline;">__kindly__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"> and how to persuade them about your product or service and why it might be important for them. At least, if they didn’t buy, they might bring related people that can or need to buy. <span style="background-color: #f9cb9c; color: #20124d; font-family: Arial; font-size: 14pt; vertical-align: baseline;">__In short: “ Customers may not need. Your job is to persuade them that they strongly need it.!!” (Arafat M Y, 2009)__ **


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">**<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Finally, your suppliers, they must -in some way- believe that you need their support to do a great thing that is productive and important for you. If you believe in your idea they will believe in your power and ability. So, be careful to show them that you are enthusiast and excited and strongly want to work. **


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">As we can see, persuasion is very important, all your work depend on your ability to persuade others with your beliefs and ideas, so learn how to communicate well in order to be better persuasive. **